Booking Allocation Management

Order Management   |   May-Oct 2023   |   New Service & Feature Set   |   Shipped Oct 2023

PROBLEM & OPPORTUNITY

Flexport’s customers struggled with limited visibility into their ocean freight bookings, making it difficult to track contract utilization and carrier performance. This lack of transparency led to missed allocation commitments, inefficiencies, and customer churn. For example, Clark Associates discontinued their use of the service due to insufficient reporting and insights.

Opportunity: Build a centralized allocation management tool that provides real-time tracking, carrier performance insights, and automated reporting, enabling logistics teams to make data-driven decisions and optimize their supply chain operations.

How might we provide real-time visibility and actionable insights into booking allocations to help logistics teams optimize booking efficiency?

KEY OUTCOMES & RESULTS

  • Launched an allocation management dashboard, enabling customers to track, upload, and manage booking allocation contracts in real time.

  • Improved carrier performance visibility, helping customers proactively manage their contract commitments.

  • Automated performance reporting, reducing manual tracking and allowing logistics teams to make informed decisions faster.

  • Increased customer retention and satisfaction by addressing a critical industry gap in freight management.

THE SOLUTION
Flexport’s upgraded Booking Management tool empowers customers to take full control of their ocean freight workflows with:

  • A real-time dashboard that visualizes contract utilization, carrier booking performance, and allocation trends.

  • Automated reports and scorecards that provide actionable insights for improving efficiency.

  • Centralized communication tools that streamline coordination between customers, suppliers, and carriers.

This data-driven, user-friendly solution reduced inefficiencies, strengthened supply chain agility, and positioned Flexport as a leader in digital freight management.

ROLE
UX Project Lead

PARTNERS(PM):
Thao Nguyen, Kyle Hegel

CONTRIBUTION
Interaction Design
Prototyping

Want to Learn More?

Shoot me an email! Let’s discuss your questions, comments, and organizational needs.

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